ABOUT US
About Premium Wild Morels
Rooted in tradition. Focused on purity. Delivered with care.
Who We Are
Premium Wild Morels is a specialized natural products brand focused on the sourcing and online distribution of wild mushrooms and premium natural ingredients. We operate as a dedicated e-commerce initiative under Fazal M Traders, a family-owned trading business established in 1990.
With decades of hands-on experience in natural products, Premium Wild Morels was created to bring rare, responsibly sourced ingredients directly to customers through a transparent and professional online platform.
Our Heritage
Fazal M Traders was founded by Fazal Muhammad in 1990 with a commitment to honest trade and quality sourcing. Over the years, the business expanded its reach and reputation under the leadership of his sons Nisar Ahmad and Nazir Ahmad.
Today, Premium Wild Morels represents the next generation of the family business—combining traditional knowledge with modern e-commerce to serve customers both locally and internationally.
Leadership
Premium Wild Morels is led by Nazir Ahmad, CEO, who oversees operations, sourcing standards, and long-term vision. Under his leadership, the brand focuses on quality assurance, ethical sourcing, and customer trust while adapting to global market demands.
What We Specialize In
We focus on carefully selected natural products, including:
Wild Morel Mushrooms (dried, multiple grades)
Natural Honey
Saffron
Herbal and botanical ingredients
Dry fruits and forest-sourced products
Our primary expertise lies in wild morels, sourced seasonally from natural habitats and processed with care to preserve their authentic characteristics.
Where Our Products Come From
Our products are sourced from mountainous and forest regions known for clean environments and rich biodiversity. Wild morels, in particular, grow naturally near specific trees and soil conditions and cannot be artificially cultivated.
We work closely with experienced collectors who understand sustainable harvesting practices, ensuring that natural ecosystems are respected and preserved.
Our Sourcing Philosophy
We believe that true quality begins at the source. Our approach emphasizes:
Wild and seasonal harvesting
Ethical and sustainable collection
No artificial additives or preservatives
Careful cleaning, drying, and handling
Strict quality inspection before packing
Every product reflects our respect for nature and traditional practices.
Processing & Quality Control
After collection, products are:
Carefully cleaned without harsh chemicals
Naturally dried to preserve aroma and texture
Inspected for quality and consistency
Packed under controlled, hygienic conditions
We prioritize purity, authenticity, and traceability in every batch.
Why Choose Premium Wild Morels
Customers choose Premium Wild Morels because we offer:
Authentic wild products, not cultivated substitutes
Transparent sourcing and honest grading
Consistent quality standards
Decades of trade experience
Reliable packaging and handling
We aim to build long-term relationships based on trust, not just transactions.
Our Commitment
We are committed to:
Delivering genuine, high-quality natural products
Supporting responsible harvesting practices
Preserving traditional knowledge
Continuously improving our processes
Serving customers with integrity and professionalism
Looking Ahead
Premium Wild Morels continues to grow with a clear focus on expanding responsibly, improving customer experience, and sharing nature’s finest ingredients with a global audience.
As we move forward, our mission remains simple:
to deliver purity, quality, and trust—rooted in tradition and refined for the modern world.
Our Locations
We operate through established branches in:
Mingora
Rawalpindi
These locations support sourcing, storage, and logistics for both local and online operations.